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SNC - Do Business Cards Still Matter? Absolutely—Here’s Why.

  • Writer: Dr Linnette M. Johnson
    Dr Linnette M. Johnson
  • Aug 6
  • 2 min read
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In the age of digital everything—QR codes, LinkedIn, and smartphone contact apps—it’s easy to assume business cards are obsolete. But here’s the truth:


Business cards are far from dead. When designed and used strategically, they’re one of the most powerful tools in your professional toolkit.


1. First Impressions Stick


Whether you’re at a conference, workshop, coffee shop, or networking event, handing someone a thoughtfully designed card creates a tangible, memorable impression. It signals professionalism, preparation, and pride in your work.


2. Digital Isn't Always Ideal


Sure, we can airdrop contacts or scan QR codes—but tech fails, Wi-Fi drops, and phones die. A business card bridges the gap between initial contact and long-term connection—no batteries required.


3. It's Your Mini-Brand


Your card is more than your name and number. It’s a mini billboard for your brand. From fonts and colors to texture and layout, a sound card tells people exactly who you are before you say a word.

Want to stand out? Consider:


  • A matte finish or recycled cardstock

  • Rounded corners or embossed text

  • A photo, logo, or tagline

  • A QR code that links to your website, social media, or digital portfolio


4. They're Conversation Starters


Not everyone is ready for a pitch, but everyone understands a business card. It creates an easy, non-intrusive way to connect. Plus, people tend to keep cards that look and feel great.


5. They’re More Versatile Than You Think


Use them as:

  • Appointment reminders

  • Referral cards

  • Discount codes

  • Loyalty punch cards

  • Mini thank-you notes


You’re not just giving out your contact info—you’re offering a next step.


Tips for Creating a Memorable Business Card


  1. Please keep it clean: Simplicity > clutter.

  2. Include the essentials: Name, title, email, phone, website/socials.

  3. Use high-quality printing: Cheap cards feel… well, cheap.

  4. Make it reflect your brand: Fonts, colors, and tone matter.

  5. Don’t forget the back: Use the space—keep it intentional.


In a fast-moving, increasingly digital world, business cards are a refreshing reminder that human connection still matters. When done right, they’re more than paper—they’re an extension of your brand.


So, yes. Bring your business cards. You never know when the next opportunity will present itself.


 
 

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